2025 Internet Publishing & Web Search Portals Industry Report

Industry Overview

This industry comprises establishments primarily engaged in (1) publishing and/or broadcasting content on the Internet exclusively or (2) operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals). The publishing and broadcasting establishments in this industry do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content, and serve as a home base for Internet users. Illustrative Examples: Internet book publishers Internet sports sites Internet entertainment sites Internet video broadcast sites Internet news publishers Internet periodical publishers Internet radio stations Internet search portals Web search portals Internet search Web sites Internet social networking sites
Source: U.S. Census Bureau

Market Size and Industry Forecast

The Internet Publishing and Web Search Portals industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Internet Publishing & Web Search Portals industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Internet Publishing & Web Search Portals companies in the United States.

Distribution by Company Size

Company Size	All Industries	Internet Publishing & Web Search Portals
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Internet Publishing & Web Search Portals Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Internet Publishing & Web Search Portals Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	12%
Chief Executives	0%
General and Operations Managers	3%
Business and Financial Operations Occupations	11%
Business Operations Specialists	9%
Computer and Mathematical Occupations	29%
Computer Occupations	28%
Software Developers and Programmers	19%
Software Developers, Applications	13%
Education, Training, and Library Occupations	6%
Librarians, Curators, and Archivists	5%
Arts, Design, Entertainment, Sports, and Media Occupations	9%
Media and Communication Workers	6%
Sales and Related Occupations	14%
Sales Representatives, Services	12%
Miscellaneous Sales Representatives, Services	8%
Sales Representatives, Services, All Other	8%
Office and Administrative Support Occupations	16%
Information and Record Clerks	9%
Customer Service Representatives	5%
Customer Service Representatives	5%

Government Contracts

The federal government spent an annual total of $160,284,035 on the internet publishing & web search portals industry. It has awarded 3,153 contracts to 532 companies, with an average value of $301,286 per company.

Top Companies in Internet Publishing & Web Search Portals and Adjacent Industries

Company	Address	Revenue ($ Millions)