Internet Publishing & Web Search Portals Industry - Market Size, Trends, and Growth - 2025-2030
Industry Overview
This industry comprises establishments primarily engaged in (1) publishing and/or broadcasting content on the Internet exclusively or (2) operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals). The publishing and broadcasting establishments in this industry do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content, and serve as a home base for Internet users. Illustrative Examples: Internet book publishers Internet sports sites Internet entertainment sites Internet video broadcast sites Internet news publishers Internet periodical publishers Internet radio stations Internet search portals Web search portals Internet search Web sites Internet social networking sites
Source: U.S. Census BureauMarket Size and Industry Forecast
This research report analyzes the market size and trends in the Internet Publishing and Web Search Portals industry. It shows overall market size from 2020 to the present, and predicts industry growth through 2030. Revenues data include both public and private companies.
| Historical | Forecasted |
|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|
| Market Size (Total Revenue) | Included in Report |
| % Growth Rate |
| Number of Companies |
| Total Employees |
| Average Revenue per Company |
| Average Employees per Company |
Source: U.S. government financial dataIndustry Revenue ($ Billions)
Industry Forecast ($ Billions)
Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.
Geographic Breakdown by U.S. State
Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Internet Publishing & Web Search Portals companies in the United States.
Internet Publishing & Web Search Portals Revenue by State
Distribution by Company Size
| Company Size | All Industries | Internet Publishing & Web Search Portals |
|---|
| Small Business (< 5 Employees) | Included |
| Small Business (5 - 20) |
| Midsized Business (20 - 100) |
| Large Business (100 - 500) |
| Enterprise (> 500) |
Internet Publishing & Web Search Portals Industry Income Statement (Average Financial Metrics)
Financial statement analysis determines averages for the following industry forces:
- Cost of goods sold
- Compensation of officers
- Salaries and wages
- Employee benefit programs
- Rent paid
- Advertising and marketing budgets
The report includes a traditional income statement from an "average" company (both public and private companies are included).
| Industry Average | Percent of Sales |
|---|
| Total Revenue | Included |
| Operating Revenue |
| Cost of Goods Sold (COGS) |
| Gross Profit |
| Operating Expenses |
| Operating Income |
| Non-Operating Income |
| Earnings Before Interest and Taxes (EBIT) |
| Interest Expense |
| Earnings Before Taxes |
| Income Tax |
| Net Profit |
Average Income Statement
Cost of Goods Sold
Salaries, Wages, and Benefits
Rent
Advertising
Depreciation and Amortization
Officer Compensation
Net Income
Financial Ratio Analysis
Financial ratios allow a company's performance to be compared against that of its peers.
| Financial Ratio | Industry Average |
|---|
| Profitability Ratios | Included |
| Profit Margin |
| ROE |
| ROA |
| Liquidity Ratios |
| Current Ratio |
| Quick Ratio |
| Activity Ratios |
| Average Collection Period |
| Asset Turnover Ratio |
| Receivables Turnover Ratio |
| Inventory Conversion Ratio |
Salary information for employees working in the Internet Publishing & Web Search Portals industry.
| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|
| Management Occupations | 12% | Included |
| Chief Executives | 0% |
| General and Operations Managers | 3% |
| Business and Financial Operations Occupations | 11% |
| Business Operations Specialists | 9% |
| Computer and Mathematical Occupations | 29% |
| Computer Occupations | 28% |
| Software Developers and Programmers | 19% |
| Software Developers, Applications | 13% |
| Education, Training, and Library Occupations | 6% |
| Librarians, Curators, and Archivists | 5% |
| Arts, Design, Entertainment, Sports, and Media Occupations | 9% |
| Media and Communication Workers | 6% |
| Sales and Related Occupations | 14% |
| Sales Representatives, Services | 12% |
| Miscellaneous Sales Representatives, Services | 8% |
| Sales Representatives, Services, All Other | 8% |
| Office and Administrative Support Occupations | 16% |
| Information and Record Clerks | 9% |
| Customer Service Representatives | 5% |
| Customer Service Representatives | 5% |
Government Contracts
The federal government spent an annual total of
$160,284,035 on the internet publishing & web search portals industry. It has awarded 3,153 contracts to 532 companies, with an average value of $301,286 per company.
Top Companies in Internet Publishing & Web Search Portals and Adjacent Industries
| Company | Address | Revenue
($ Millions) |
|---|
Included |
