2025 Personal Care Services Industry Report

Industry Overview

This industry group comprises establishments, such as barber and beauty shops, that provide appearance care services to individual consumers.
Source: U.S. Census Bureau

Market Size and Industry Forecast

The Personal Care Services industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Personal Care Services industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Personal Care Services companies in the United States.

Distribution by Company Size

Company Size	All Industries	Personal Care Services
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Personal Care Services Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Personal Care Services Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Hair care services
Hair care services - hair cut services
Hair care services - hair coloring & tinting
Resale of merchandise
Nail care services
Tattoo & body modification services
Tattoo & body modification services - tanning services
Hair care services - hair styling services
Weight loss services

Personal Care Services Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	1%
Chief Executives	0%
General and Operations Managers	1%
Healthcare Support Occupations	8%
Other Healthcare Support Occupations	8%
Massage Therapists	7%
Massage Therapists	7%
Personal Care and Service Occupations	73%
Personal Appearance Workers	68%
Barbers, Hairdressers, Hairstylists and Cosmetologists	47%
Hairdressers, Hairstylists, and Cosmetologists	45%
Miscellaneous Personal Appearance Workers	20%
Manicurists and Pedicurists	14%
Office and Administrative Support Occupations	12%
Information and Record Clerks	10%
Receptionists and Information Clerks	9%
Receptionists and Information Clerks	9%

Government Contracts

The federal government spent an annual total of $794,774 on the personal care services industry. It has awarded 60 contracts to 23 companies, with an average value of $34,555 per company.

Top Companies in Personal Care Services and Adjacent Industries

Company	Address	Revenue ($ Millions)