2025 Billboard & Outdoor Display Advertising Industry Report

Industry Overview

This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.
Source: US Census Bureau

Market Size and Industry Forecast

The Billboard and Outdoor Display Advertising industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Billboard & Outdoor Display Advertising industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Billboard & Outdoor Display Advertising companies in the United States.

Distribution by Company Size

Company Size	All Industries	Billboard & Outdoor Display Advertising
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Billboard & Outdoor Display Advertising Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Billboard & Outdoor Display Advertising Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Display advertising services
Leased display advertising media space, large format
Leased display advertising media space, transit
Leased display advertising media space, other
Leased display ad media space, street furniture & urban fixtures
Advertising agency services
Signs, custom fabrication, including banners, a-frame, neon, & outdoor
Sales promotion services
Display lettering services

Billboard & Outdoor Display Advertising Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	12%
Chief Executives	0%
General and Operations Managers	3%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers	6%
Business and Financial Operations Occupations	11%
Business Operations Specialists	9%
Market Research Analysts and Marketing Specialists	6%
Market Research Analysts and Marketing Specialists	6%
Arts, Design, Entertainment, Sports, and Media Occupations	25%
Art and Design Workers	12%
Designers	9%
Media and Communication Workers	10%
Public Relations Specialists	8%
Public Relations Specialists	8%
Sales and Related Occupations	24%
Sales Representatives, Services	14%
Advertising Sales Agents	11%
Advertising Sales Agents	11%
Other Sales and Related Workers	7%
Models, Demonstrators, and Product Promoters	6%
Demonstrators and Product Promoters	6%
Office and Administrative Support Occupations	17%
Other Office and Administrative Support Workers	6%

Government Contracts

The federal government spent an annual total of $7,181,717 on the billboard & outdoor display advertising industry. It has awarded 272 contracts to 95 companies, with an average value of $75,597 per company.

Top Companies in Billboard & Outdoor Display Advertising and Adjacent Industries

Company	Address	Revenue ($ Millions)