2025 Car Rental & Leasing Industry Report

Industry Overview

This industry comprises establishments primarily engaged in renting or leasing passenger cars without drivers.
Source: US Census Bureau

Market Size and Industry Forecast

The Car Rental and Leasing industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Car Rental & Leasing industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Car Rental & Leasing companies in the United States.

Distribution by Company Size

Company Size	All Industries	Car Rental & Leasing
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Car Rental & Leasing Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Car Rental & Leasing Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Rental and leasing of passenger cars
Renting of passenger cars
Leasing of passenger cars
Other products
Rental and leasing of trucks, except light-duty, and trailers
Leasing of trucks, except light-duty, and trailers
Rental of trucks, except light-duty, and trailers
Automotive equip (w/o drivers) rental and leasing related serv
Rental and leasing of other road vehicles

Car Rental & Leasing Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	4%
Chief Executives	0%
General and Operations Managers	2%
Sales and Related Occupations	38%
Supervisors of Sales Workers	6%
First-Line Supervisors of Sales Workers	6%
Retail Sales Workers	30%
Counter and Rental Clerks and Parts Salespersons	29%
Counter and Rental Clerks	29%
Office and Administrative Support Occupations	13%
Information and Record Clerks	5%
Installation, Maintenance, and Repair Occupations	12%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers	10%
Bus and Truck Mechanics and Diesel Engine Specialists	6%
Bus and Truck Mechanics and Diesel Engine Specialists	6%
Transportation and Material Moving Occupations	28%
Motor Vehicle Operators	14%
Taxi Drivers and Chauffeurs	7%
Taxi Drivers and Chauffeurs	7%
Material Moving Workers	11%
Laborers and Material Movers, Hand	10%
Cleaners of Vehicles and Equipment	9%

Government Contracts

The federal government spent an annual total of $114,450,050 on the car rental & leasing industry. It has awarded 3,520 contracts to 259 companies, with an average value of $441,892 per company.

Top Companies in Car Rental & Leasing and Adjacent Industries

Company	Address	Revenue ($ Millions)