2025 Gift Shops & Souvenir Stores Industry Report

Industry Overview

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios. Illustrative Examples: Balloon shops Greeting card shops Christmas stores Novelty shops Curio shops Souvenir shops Gift shops Fruit basket or fruit bouquet stores
Source: US Census Bureau

Market Size and Industry Forecast

The Gift Shops and Souvenir Stores industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Gift Shops & Souvenir Stores industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Gift Shops & Souvenir Stores companies in the United States.

Distribution by Company Size

Company Size	All Industries	Gift Shops & Souvenir Stores
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Gift Shops & Souvenir Stores Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Gift Shops & Souvenir Stores Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
All other merchandise
Souvenirs & novelty items
Seasonal decorations
Greeting cards
Kitchenware & home furnishings
Giftware & glassware, including vases
Children's wear, including boys', girls', infants' & toddlers'
All other kitchenware & home furnishings
Jewelry, including watches, watch attach, novelty jewelry

Gift Shops & Souvenir Stores Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	3%
Chief Executives	0%
General and Operations Managers	2%
Sales and Related Occupations	63%
Supervisors of Sales Workers	8%
First-Line Supervisors of Sales Workers	8%
First-Line Supervisors of Retail Sales Workers	7%
Retail Sales Workers	54%
Cashiers	12%
Cashiers	12%
Retail Salespersons	42%
Retail Salespersons	42%
Office and Administrative Support Occupations	11%
Material Recording, Scheduling, Dispatching, and Distributing Workers	5%
Transportation and Material Moving Occupations	6%

Government Contracts

The federal government spent an annual total of $1,788,471 on the gift shops & souvenir stores industry. It has awarded 202 contracts to 39 companies, with an average value of $45,858 per company.

Top Companies in Gift Shops & Souvenir Stores and Adjacent Industries

Company	Address	Revenue ($ Millions)