2025 Greeting Card Publishers Industry Report

Industry Overview

This U.S. industry comprises establishments primarily engaged in publishing greeting cards.
Source: US Census Bureau

Market Size and Industry Forecast

The Greeting Card Publishers industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Greeting Card Publishers industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Greeting Card Publishers companies in the United States.

Distribution by Company Size

Company Size	All Industries	Greeting Card Publishers
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Greeting Card Publishers Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Greeting Card Publishers Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Greeting card publishing
Greeting card publishing - single cards
Greeting card publishing - multiple card (including boxed cards)
Consumer publishing (exclude newspapers/periodicals/books.)
Consumer publishing - calendars (exclude desktop calendars)
Consumer publishing - all other (include trading/sports cards)
All other operating receipts
All other receipts
Printing services

Greeting Card Publishers Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	8%
Chief Executives	0%
General and Operations Managers	3%
Business and Financial Operations Occupations	6%
Computer and Mathematical Occupations	6%
Computer Occupations	6%
Arts, Design, Entertainment, Sports, and Media Occupations	29%
Art and Design Workers	6%
Media and Communication Workers	22%
News Analysts, Reporters and Correspondents	6%
Reporters and Correspondents	6%
Writers and Editors	15%
Editors	13%
Sales and Related Occupations	15%
Sales Representatives, Services	11%
Advertising Sales Agents	9%
Advertising Sales Agents	9%
Office and Administrative Support Occupations	21%
Other Office and Administrative Support Workers	9%
Production Occupations	7%
Transportation and Material Moving Occupations	6%

Government Contracts

The federal government spent an annual total of $26,427 on the greeting card publishers industry. It has awarded 3 contracts to 2 companies, with an average value of $13,213 per company.

Top Companies in Greeting Card Publishers and Adjacent Industries

Company	Address	Revenue ($ Millions)