2025 Radio Broadcasting Industry Report

Industry Overview

This industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.
Source: U.S. Census Bureau

Market Size and Industry Forecast

The Radio Broadcasting industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Radio Broadcasting industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Radio Broadcasting companies in the United States.

Distribution by Company Size

Company Size	All Industries	Radio Broadcasting
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Radio Broadcasting Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Radio Broadcasting Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Radio broadcasting - air time
Local advertising (net)
National & regional advertising (net)
Programs
Public & non-commercial programming services - radio
All other operating receipts
All other receipts
Network compensation
Television broadcasting - air time

Radio Broadcasting Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	7%
Chief Executives	0%
General and Operations Managers	4%
Arts, Design, Entertainment, Sports, and Media Occupations	53%
Entertainers and Performers, Sports and Related Workers	9%
Actors, Producers, and Directors	8%
Producers and Directors	8%
Media and Communication Workers	33%
Announcers	26%
Radio and Television Announcers	26%
Media and Communication Equipment Workers	10%
Broadcast and Sound Engineering Technicians and Radio Operators	10%
Broadcast Technicians	8%
Sales and Related Occupations	20%
Sales Representatives, Services	18%
Advertising Sales Agents	17%
Advertising Sales Agents	17%
Office and Administrative Support Occupations	13%

Government Contracts

The federal government spent an annual total of $4,487,642 on the radio broadcasting industry. It has awarded 225 contracts to 65 companies, with an average value of $69,041 per company.

Top Companies in Radio Broadcasting and Adjacent Industries

Company	Address	Revenue ($ Millions)