Radio Broadcasting Industry - Market Size, Trends, and Growth - 2025-2030

Industry Overview

This industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.
Source: U.S. Census Bureau

Market Size and Industry Forecast

This research report analyzes the market size and trends in the Radio Broadcasting industry. It shows overall market size from 2020 to the present, and predicts industry growth through 2030. Revenues data include both public and private companies.

HistoricalForecasted
20202021202220232024202520262027202820292030
Market Size (Total Revenue)

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% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company
Source: U.S. government financial data

Industry Revenue ($ Billions)

Industry Market Size
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024


Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Radio Broadcasting companies in the United States.

Radio Broadcasting Revenue by State

Market Size by State

Distribution by Company Size

Company SizeAll IndustriesRadio Broadcasting
Small Business (< 5 Employees)

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Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Radio Broadcasting Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:
The report includes a traditional income statement from an "average" company (both public and private companies included).

Industry AveragePercent of Sales
Total Revenue

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Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit


Average Income Statement

Average Income Statement

Cost of Goods Sold

Salaries, Wages, and Benefits

Rent

Advertising

Depreciation and Amortization

Officer Compensation

Net Income


Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial RatioIndustry Average
Profitability Ratios

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Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Radio Broadcasting Industry Product Mix

Product DescriptionDescriptionRevenue
($ Millions)
Industry total

Radio broadcasting - air time
Local advertising (net)
National & regional advertising (net)
Programs
Public & non-commercial programming services - radio
All other operating receipts
All other receipts
Network compensation
Television broadcasting - air time

Radio Broadcasting Industry Compensation and Salary Surveys

TitlePercent of WorkforceBottom QuartileAverage (Median) SalaryUpper Quartile
Management Occupations7%

Chief Executives0%
General and Operations Managers4%
Arts, Design, Entertainment, Sports, and Media Occupations53%
Entertainers and Performers, Sports and Related Workers9%
Actors, Producers, and Directors8%
Producers and Directors8%
Media and Communication Workers33%
Announcers26%
Radio and Television Announcers26%
Media and Communication Equipment Workers10%
Broadcast and Sound Engineering Technicians and Radio Operators10%
Broadcast Technicians8%
Sales and Related Occupations20%
Sales Representatives, Services18%
Advertising Sales Agents17%
Advertising Sales Agents17%
Office and Administrative Support Occupations13%

Government Contracts

The federal government spent an annual total of $4,487,642 on the radio broadcasting industry. It has awarded 225 contracts to 65 companies, with an average value of $69,041 per company.

Top Companies in Radio Broadcasting and Adjacent Industries

CompanyAddressRevenue
($ Millions)





Order the Report on Radio Broadcasting
PublisherPell Research
GeographyUnited States
Publication DateMarch 2025
Report FormatPDF Download  PDF
Price

Radio Broadcasting Report Contents
Report Objectives

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