2025 Television Broadcasting Industry Report

Industry Overview

This industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. These establishments also produce or transmit visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources.
Source: U.S. Census Bureau

Market Size and Industry Forecast

The Television Broadcasting industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Television Broadcasting industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Television Broadcasting companies in the United States.

Distribution by Company Size

Company Size	All Industries	Television Broadcasting
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Television Broadcasting Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Television Broadcasting Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Television broadcasting - air time
National & regional advertising (net)
Local advertising (net)
Network compensation
Public & non-commercial programming services - television
All other operating receipts
All other receipts
Licensing of rights to distribute specialty tv prog content
Programs

Television Broadcasting Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	9%
Chief Executives	0%
General and Operations Managers	3%
Business and Financial Operations Occupations	6%
Arts, Design, Entertainment, Sports, and Media Occupations	60%
Entertainers and Performers, Sports and Related Workers	16%
Actors, Producers, and Directors	16%
Producers and Directors	16%
Media and Communication Workers	18%
News Analysts, Reporters and Correspondents	10%
Reporters and Correspondents	7%
Media and Communication Equipment Workers	23%
Broadcast and Sound Engineering Technicians and Radio Operators	15%
Broadcast Technicians	12%
Television, Video, and Motion Picture Camera Operators and Editors	6%
Sales and Related Occupations	8%
Sales Representatives, Services	7%
Advertising Sales Agents	7%
Advertising Sales Agents	7%
Office and Administrative Support Occupations	9%

Government Contracts

The federal government spent an annual total of $7,788,007 on the television broadcasting industry. It has awarded 723 contracts to 168 companies, with an average value of $46,357 per company.

Top Companies in Television Broadcasting and Adjacent Industries

Company	Address	Revenue ($ Millions)