Radio & Television Broadcasting Industry - Market Size, Trends, and Growth - 2025-2030
Industry Overview
This industry group comprises establishments primarily engaged in operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. These establishments are often engaged in the production or purchase of programs or generate revenues from the sale of air time to advertisers, from donations and subsidies, or from the sale of programs.
Source: U.S. Census BureauMarket Size and Industry Forecast
This research report analyzes the market size and trends in the Radio and Television Broadcasting industry. It shows overall market size from 2020 to the present, and predicts industry growth through 2030. Revenues data include both public and private companies.
| Historical | Forecasted |
|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|
| Market Size (Total Revenue) | Included in Report |
| % Growth Rate |
| Number of Companies |
| Total Employees |
| Average Revenue per Company |
| Average Employees per Company |
Source: U.S. government financial dataIndustry Revenue ($ Billions)
Industry Forecast ($ Billions)
Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.
Geographic Breakdown by U.S. State
Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Radio & Television Broadcasting companies in the United States.
Radio & Television Broadcasting Revenue by State
Distribution by Company Size
| Company Size | All Industries | Radio & Television Broadcasting |
|---|
| Small Business (< 5 Employees) | Included |
| Small Business (5 - 20) |
| Midsized Business (20 - 100) |
| Large Business (100 - 500) |
| Enterprise (> 500) |
Radio & Television Broadcasting Industry Income Statement (Average Financial Metrics)
Financial statement analysis determines averages for the following industry forces:
- Cost of goods sold
- Compensation of officers
- Salaries and wages
- Employee benefit programs
- Rent paid
- Advertising and marketing budgets
The report includes a traditional income statement from an "average" company (both public and private companies are included).
| Industry Average | Percent of Sales |
|---|
| Total Revenue | Included |
| Operating Revenue |
| Cost of Goods Sold (COGS) |
| Gross Profit |
| Operating Expenses |
| Operating Income |
| Non-Operating Income |
| Earnings Before Interest and Taxes (EBIT) |
| Interest Expense |
| Earnings Before Taxes |
| Income Tax |
| Net Profit |
Average Income Statement
Cost of Goods Sold
Salaries, Wages, and Benefits
Rent
Advertising
Depreciation and Amortization
Officer Compensation
Net Income
Financial Ratio Analysis
Financial ratios allow a company's performance to be compared against that of its peers.
| Financial Ratio | Industry Average |
|---|
| Profitability Ratios | Included |
| Profit Margin |
| ROE |
| ROA |
| Liquidity Ratios |
| Current Ratio |
| Quick Ratio |
| Activity Ratios |
| Average Collection Period |
| Asset Turnover Ratio |
| Receivables Turnover Ratio |
| Inventory Conversion Ratio |
Products and Services Mix
Product lines and services in the Radio & Television Broadcasting industry accounting for the largest revenue sources.
| Product Description | Description | Revenue
($ Millions) |
|---|
| Industry total | Included |
| Television broadcasting - air time |
| Radio broadcasting - air time |
| National & regional advertising (net) |
| Local advertising (net) |
| Programs |
| Network compensation |
| All other operating receipts |
| All other receipts |
| Public & non-commercial programming services - television |
Salary information for employees working in the Radio & Television Broadcasting industry.
| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|
| Management Occupations | 8% | Included |
| Chief Executives | 0% |
| General and Operations Managers | 3% |
| Business and Financial Operations Occupations | 5% |
| Arts, Design, Entertainment, Sports, and Media Occupations | 57% |
| Entertainers and Performers, Sports and Related Workers | 13% |
| Actors, Producers, and Directors | 13% |
| Producers and Directors | 13% |
| Media and Communication Workers | 24% |
| Announcers | 12% |
| Radio and Television Announcers | 12% |
| News Analysts, Reporters and Correspondents | 8% |
| Reporters and Correspondents | 5% |
| Media and Communication Equipment Workers | 18% |
| Broadcast and Sound Engineering Technicians and Radio Operators | 13% |
| Broadcast Technicians | 10% |
| Television, Video, and Motion Picture Camera Operators and Editors | 6% |
| Sales and Related Occupations | 12% |
| Sales Representatives, Services | 11% |
| Advertising Sales Agents | 11% |
| Advertising Sales Agents | 11% |
| Office and Administrative Support Occupations | 10% |
Government Contracts
The federal government spent an annual total of
$12,275,649 on the radio & television broadcasting industry. It has awarded 948 contracts to 233 companies, with an average value of $52,685 per company.
Top Companies in Radio & Television Broadcasting and Adjacent Industries
| Company | Address | Revenue
($ Millions) |
|---|
Included |
