Radio & Television Broadcasting Industry - Market Size, Trends, and Growth - 2025-2030

Industry Overview

This industry group comprises establishments primarily engaged in operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. These establishments are often engaged in the production or purchase of programs or generate revenues from the sale of air time to advertisers, from donations and subsidies, or from the sale of programs.
Source: U.S. Census Bureau

Market Size and Industry Forecast

This research report analyzes the market size and trends in the Radio and Television Broadcasting industry. It shows overall market size from 2020 to the present, and predicts industry growth through 2030. Revenues data include both public and private companies.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Radio & Television Broadcasting companies in the United States.

Distribution by Company Size

Company Size	All Industries	Radio & Television Broadcasting
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Radio & Television Broadcasting Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Radio & Television Broadcasting Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Television broadcasting - air time
Radio broadcasting - air time
National & regional advertising (net)
Local advertising (net)
Programs
Network compensation
All other operating receipts
All other receipts
Public & non-commercial programming services - television

Radio & Television Broadcasting Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	8%
Chief Executives	0%
General and Operations Managers	3%
Business and Financial Operations Occupations	5%
Arts, Design, Entertainment, Sports, and Media Occupations	57%
Entertainers and Performers, Sports and Related Workers	13%
Actors, Producers, and Directors	13%
Producers and Directors	13%
Media and Communication Workers	24%
Announcers	12%
Radio and Television Announcers	12%
News Analysts, Reporters and Correspondents	8%
Reporters and Correspondents	5%
Media and Communication Equipment Workers	18%
Broadcast and Sound Engineering Technicians and Radio Operators	13%
Broadcast Technicians	10%
Television, Video, and Motion Picture Camera Operators and Editors	6%
Sales and Related Occupations	12%
Sales Representatives, Services	11%
Advertising Sales Agents	11%
Advertising Sales Agents	11%
Office and Administrative Support Occupations	10%

Government Contracts

The federal government spent an annual total of $12,275,649 on the radio & television broadcasting industry. It has awarded 948 contracts to 233 companies, with an average value of $52,685 per company.

Top Companies in Radio & Television Broadcasting and Adjacent Industries

Company	Address	Revenue ($ Millions)