2025 Convention & Visitors Bureaus Industry Report

Industry Overview

This U.S. industry comprises establishments primarily engaged in marketing and promoting communities and facilities to businesses and leisure travelers through a range of activities, such as assisting organizations in locating meeting and convention sites; providing travel information on area attractions, lodging accommodations, restaurants; providing maps; and organizing group tours of local historical, recreational, and cultural attractions.
Source: US Census Bureau

Market Size and Industry Forecast

The Convention and Visitors Bureaus industry report contains historical and forecasted statistics used by leading private equity firms and consultants. Market sizes from 2020 to 2030 reflect industry trends and growth patterns. Revenues include both public and private companies in the Convention & Visitors Bureaus industry.

	Historical					Forecasted
	2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Market Size (Total Revenue)
% Growth Rate
Number of Companies
Total Employees
Average Revenue per Company
Average Employees per Company

Source: U.S. government financial data



Advanced econometric models forecast five years of industry growth based on short- and long-term trend analysis. Market size includes revenue generated from all products and services sold within the industry.

Geographic Breakdown by U.S. State

Market size by state reveals local opportunity through the number of companies located in the region. Each state's growth rate is affected by regional economic conditions. Data by state can be used to pinpoint profitable and nonprofitable locations for Convention & Visitors Bureaus companies in the United States.

Distribution by Company Size

Company Size	All Industries	Convention & Visitors Bureaus
Small Business (< 5 Employees)
Small Business (5 - 20)
Midsized Business (20 - 100)
Large Business (100 - 500)
Enterprise (> 500)

Convention & Visitors Bureaus Industry Income Statement (Average Financial Metrics)

Financial statement analysis determines averages for the following industry forces:

• Cost of goods sold
• Compensation of officers
• Salaries and wages
• Employee benefit programs
• Rent paid
• Advertising and marketing budgets

The report includes a traditional income statement from an "average" company (both public and private companies included).

	Industry Average	Percent of Sales
Total Revenue
Operating Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income
Earnings Before Interest and Taxes (EBIT)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Financial Ratio Analysis

Financial ratios allow a company's performance to be compared against that of its peers.

Financial Ratio	Industry Average
Profitability Ratios
Profit Margin
ROE
ROA
Liquidity Ratios
Current Ratio
Quick Ratio
Activity Ratios
Average Collection Period
Asset Turnover Ratio
Receivables Turnover Ratio
Inventory Conversion Ratio

Convention & Visitors Bureaus Industry Product Mix

Product Description	Description	Revenue ($ Millions)
Industry total
Visitor information & sightseeing tour service
Convention planning & assistance services
Convention support services
Research service on tourism
All other operating receipts
Training workshops in tourism & related subjects
Arranging, assembling, & marketing pre-packaged tours
Arranging, assmb, & marketing pre-packaged tours - domestic
Other travel related services

Convention & Visitors Bureaus Industry Compensation and Salary Surveys

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	7%
Chief Executives	0%
General and Operations Managers	3%
Business and Financial Operations Occupations	7%
Business Operations Specialists	5%
Sales and Related Occupations	39%
Sales Representatives, Services	34%
Travel Agents	28%
Travel Agents	28%
Office and Administrative Support Occupations	34%
Information and Record Clerks	23%
Customer Service Representatives	8%
Customer Service Representatives	8%
Reservation and Transportation Ticket Agents and Travel Clerks	13%
Reservation and Transportation Ticket Agents and Travel Clerks	13%

Government Contracts

The federal government spent an annual total of $61,411 on the convention & visitors bureaus industry. It has awarded 13 contracts to 6 companies, with an average value of $10,235 per company.

Top Companies in Convention & Visitors Bureaus and Adjacent Industries

Company	Address	Revenue ($ Millions)